Nestlé Bear Brand

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Bear Brand is a powdered milk drink brand introduced in 1976, which was owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand is also marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

Video Nestlé Bear Brand

Variants

Sterilized milk

Philippines

• Bear Brand Sterilized tin can - 140 ml
• Bear Brand Sterilized tin can - 155 ml (1906-2016)
• Bear Brand Sterilized Tetra Pak - 200 ml

Indonesia

• Bear Brand Susu Steril slim tube - 189 ml

Thailand, Vietnam, and Cambodia

• Bear Brand Sterilized tin can - 140 ml
• Bear Brand Sterilized Low Fat tin can - 140 ml
• Bear Brand Sterilized 0% Fat tin can - 140 ml

Maps Nestlé Bear Brand

Milestones

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International branding

In Thailand, the Bear Brand Sterilized is branded by other variants. In Cambodia, Bear Brand is introduced in July 2015, while in Myanmar, Bear Brand is introduced in October 2016. Bear Brand's Indonesian package was in slim tube 189 ml content. In Switzerland, was named Bärenmarke in German origin of name.

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Logos

In 1976, of the launch of the powdered milk of Bear Brand, was the bear with a baby Bear and the wordmark. In 1996, the shield logo appeared, but in 2002 change the form current shield logo form. In 2004, the logo in some countries are used the circle logo. In 2013, the Bear Brand logo with text in Franklin Gothic is changed to Arial

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Commercials, advertisements and slogans

In the Philippines, used the slogan "Tibay Araw-Araw" in 10 years 2012-2022. The present "Laki Sa Gatas" nutrition education advocacy program first launched in 2006.

In 2015, launched Bear Brand's Alamat ng Matibay book. Which is the character is Mina and her friend Sonson.

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See also

• List of Nestlé brands

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References

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Further reading

• Nicolas, Bernadette D. (April 3, 2016). "Nestlé wages war versus waste in PH". Inquirer. Retrieved December 29, 2016. 

Source of article : Wikipedia