Matari Advertising is an Indonesian advertising agency which was established in 1971 with the reason that "Only Indonesian would understand and could communicate with other Indonesian", referring to the advertising industry in Indonesia which was, at that time dominated by foreign advertising companies.
Video Matari Advertising
History
Matari Advertising was established in 1971. it was founded by late Ken Sudarto, who is considered as one of the iconic figure in Indonesian advertising industry. Matari Advertising is also one of the founder of "Persatuan Perusahaan Periklanan Indonesia" (Indonesian Advertising Company association) or also known as PPPI. Matari advertising started as Matari Inc. which was a subsidiary company of Mark Lean Advertising Agency and used most of their resources from the company, before finally separate themselves from the company and become an independent company which fully uses local resources, because they believe that the Indonesian understand their country better than anyone else. On 1973, Matari advertising had a problem with Indonesian Advertising Company Association and Grant International, which resulted in Matari advertising being suspended for a short period of time. During the period of 1975 - 1976, Matari advertising faced a hard time because they were trying to speculate outside advertising industry. However, they were saved by the financial supports from their old clients, one of them is Astra International. Matari also received a big financial support from Paul Karmadi, a well known Indonesian businessman and also an old friend of Ken Sudarto, by buying 30% of the share.
Maps Matari Advertising
Accomplishment
Matari advertising is the first Indonesian advertising agency that could make their way to the final of Clio Award in the 80's. As for billing, Matari advertising is always in the top 5 position in Indonesian advertising industry, competing with multinational advertising agencies.
Charity
On August 2013, Matari advertising held a charity titled "Matari 4 Shared" with the purposes to give helps to Indonesian children who have cancer.
Clients
Matari Advertising have a wide range of clients from Food & Beverages, Computer, to automotive industry. Here are the list of clients of Matari Advertising:
FOOD & BEVERAGES, SNACKS, FRUITS, CANDY
- Sosro
- Promina - Natural Balance Nutrition
- Nano Nano
- Calpico - Minuman Susu Fermentasi
- Ajinomoto - Saori
- Indocafe Coffeemix 3 in 1
- Indomie
- Sarimi
HEALTH & PERSONAL CARE
- Inza
- Inzana
- termorex
- Konicare
- Gatsby
- Mandom
BANK & FINANCE
- Bank BRI - Britama
- Orix
- Citibank
- BII
- KPR Permata
PROPERTY
- Plaza Indonesia Shopping Center
- Sudirman Place
CIGARETTES
- Wismilak Diplomat
HOME CARE
- Total
- So Klin
HOME APPLIANCES AND ELECTRONICS
- Yong Ma
- Toshiba
AUTOMOTIVE
- Hino
- Proton
- Honda Motor
PUBLIC SERVICE ADS & SOCIAL MARKETING
- Coremap - Selamatkan Terumbu Karang Sekarang!
- Kekerasan Dalam Rumah Tangga(Domestic Violence)
- Flu Burung - Aksi 100% Bersih(Bird Flu preventive action)
- PIN - Pekan Imunisasi Nasional(National immunization week)
BEERS
- Guinness
COMPUTERS, LAPTOPS AND HANDPHONES
- Acer
- Gateway
TELECOMMUNICATIONS
- Three (Hutchison)
- Flexi (Telkom)
ACCESSORIES AND OTHER
- Lovelinks
References
- http://gemapariwara.blogspot.com/2011/06/dia-tokoh-periklanan-indonesia.html
- http://realita9th.wordpress.com/2011/08/11/internship-with-matari-advertising/
- http://www.linkedin.com/company/matari-advertising
- http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising
- https://web.archive.org/web/20131203012149/http://ykaki.org/id/news/content/donasi-matari-advertising-agency
Source of article : Wikipedia
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